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Analytics
We tame the digital chaos
Analytics
We tame the digital chaos
Large amounts of data get you distracted, away from right focus and quick decision making.

Convergent Analytics team delivers aggregated analytics in a visually transparent way.
Observe key metrics in minutes and make truly informed decisions.
We deliver
We deliver
Web analytics
KPI forecasts
We build mathematical models to forecast KPIs dynamics.
We identify inter-dependent factors and offer recommendations for improvement
Analytics set up
We advise on the best fits for an analytical system based on your business goals (Google Analytics, Yandex.Metrika, etc.). If a ready solution can't do it, we can build a tailored system for your project
Periodic reports
We deliver single-use or periodic reports for any area of analysis:
  • Website traffic
  • Email marketing
  • Content marketing
Online dashboards
Interactive dashboards are more efficient for monitoring key metrics than regular reports. Once built, those offer full anytime anywhere control over your data and metrics
A/B testing
We build structured and transparent digital product improvement process with measurable efficiency. We create hypotheses and run A/B tests to validate them
Web analytics
KPI forecasts
We build mathematical models to forecast KPIs dynamics.
We identify inter-dependent factors and offer recommendations for improvement
Analytics set up
We advise on the best fits for an analytical system based on your business goals (Google Analytics, Yandex.Metrika, etc.). If a ready solution can't do it, we can build a tailored system for your project
Periodic reports
We deliver single-use or periodic reports for any area of analysis:
  • Website traffic
  • Email marketing
  • Content marketing
Online dashboards
Interactive dashboards are more efficient for monitoring key metrics than regular reports. Once built, those offer full anytime anywhere control over your data and metrics.
A/B testing
We build structured and transparent digital product improvement process with measurable efficiency.
We create hypotheses and run A/B tests to validate them
UX and system analysis
UX research
UX audits of digital product interfaces help to identify the areas of potential growth.
You get a full report with research results, conclusions, and detailed prioritized recommendations on improvements
UX design
We carefully gather data and requirements for your digital product, we analyze groups of users and their roles in future product and consider technical restrictions.
The result is reflected in advanced user journeys, interactive prototypes, and technical specification for further product development
UX and system analysis
UX research
UX audits of digital product interfaces help to identify the areas of potential growth.
You get a full report with research results, conclusions, and detailed prioritized recommendations on improvements
UX design
We carefully gather data and requirements for your digital product, we analyze groups of users and their roles in future product and consider technical restrictions.
The result is reflected in advanced user journeys, interactive prototypes, and technical specification for further product development
Marketing analytics
Competitive monitoring
We analyze your competitors' traffic, owned media updates, social media, and other digital-centric activities for a complete overview of your competition.
Get a one-time report to maximize your next year's digital strategy, or regularly monitor the landscape to quickly act and jump ahead with opportunities activation
Marketing analysis
We research your current audience and the state of sales funnels.
You get the increased number of audience segments, recommendations on activities for these segments, marketing funnel analysis, and detailed recommendations on how to improve business performance
Marketing analytics
Competitive monitoring
We analyze your competitors' traffic, owned media updates, social media, and other digital-centric activities for a complete overview of your competition.
Get a one-time report to maximize your next year's digital strategy, or regularly monitor the landscape to quickly act and jump ahead with opportunities activation
Marketing analysis
We research your current audience and the state of sales funnels.
You get the increased number of audience segments, recommendations on activities for these segments, marketing funnel analysis, and detailed recommendations on how to improve business performance
Training on analytics
We organize training-focused meetups and workshops
We deliver any analytics topic you are interested
in a clear time-efficient way
We can also help you setting up or optimizing analytical processes
Our clients
Our clients
FAQ
What analytical systems do you use?
We mostly use Google Analytics and Yandex.Metrika. For some of our clients, however, we have built a custom analytical system based on their business goals. Whatever is your choice, we set up the required tools, integrate the data from your internal systems and build interactive dashboards to have visual results at your hand anytime anywhere.
Why do you need to set up web analytics?
Correct web analytic set up lets you see through your digital product efficiency. A simple tracking code on your web site isn't enough. For accurate results, it's important to mark all interactive elements with events, filter the traffic, create the converversion goals, custom dimensions and metrics.

All these activities assure future detailed reports and quick overviews on potential growth areas.
Can you forecast KPIs?
We forecast KPI dynamics based on historical data and your planned strategy. We build a mathematical model to determine defining factors and key success factors metrics.
What is the difference between a dashboard and a report?
A dashboard is an interactive report which visualizes the key metrics online.

The dashboard can be built once and then enriched and updated with more data processing patterns. Once done, it pulls up any data you need over a selected time frame. Dashboards can be adjusted to analyse metrics on nearly anything you need to analyse, playing with filters of metrics and time of your interest.
Why one would need a UX audit?
UX audit helps a business or a product to become more user-friendly and consumer-focused.

User experience influences digital product efficiency and makes it more attractive. We perform an interface audit of interaction scenarios and identify barriers and dead-ends. We analyze the statistics, correlate it with our observations, and form recommendations on upgrades and improvements.

The goal: the convenience and expected business results of your digital product or online sales channel.
Do you create technical specifications for products?
We build a lot of digital products, including those of our own. We focus on full cycle delivery, from concept to production. Technical specification is a result of copious work on analysis of business niche and goals, current trends, overall consumer interest and possible technical constraints. Based on the study, we develop user scenarios, select suitable mechanics, and draw up detailed technical specifications. If our vision for tech specs fits yours, we are here to help.
FAQ
What analytical systems do you use?
We mostly use Google Analytics and Yandex.Metrika. For some of our clients, however, we have built a custom analytical system based on their business goals. Whatever is your choice, we set up the required tools, integrate the data from your internal systems and build interactive dashboards to have visual results at your hand anytime anywhere.
Why do you need to set up web analytics?
Correct web analytic set up lets you see through your digital product efficiency. A simple tracking code on your web site isn't enough. For accurate results, it's important to mark all interactive elements with events, filter the traffic, create the converversion goals, custom dimensions and metrics.

All these activities assure future detailed reports and quick overviews on potential growth areas.
Can you forecast KPIs?
We forecast KPI dynamics based on historical data and your planned strategy. We build a mathematical model to determine defining factors and key success factors metrics.
What is the difference between a dashboard and a report?
A dashboard is an interactive report which visualizes the key metrics online.

The dashboard can be built once and then enriched and updated with more data processing patterns. Once done, it pulls up any data you need over a selected time frame. Dashboards can be adjusted to analyse metrics on nearly anything you need to analyse, playing with filters of metrics and time of your interest.
Why one would need a UX audit?
UX audit helps a business or a product to become more user-friendly and consumer-focused.

User experience influences digital product efficiency and makes it more attractive. We perform an interface audit of interaction scenarios and identify barriers and dead-ends. We analyze the statistics, correlate it with our observations, and form recommendations on upgrades and improvements.

The goal: the convenience and expected business results of your digital product or online sales channel.
Do you create technical specifications for products?
We build a lot of digital products, including those of our own. We focus on full cycle delivery, from concept to production. Technical specification is a result of copious work on analysis of business niche and goals, current trends, overall consumer interest and possible technical constraints. Based on the study, we develop user scenarios, select suitable mechanics, and draw up detailed technical specifications. If our vision for tech specs fits yours, we are here to help.
We run the analysis