Creating digital and marketing assets for expansion to new markets
Launching and adapting foreign brands for the CIS markets
Launching and adapting foreign brands for the CIS markets
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ADAPTATION OF BRANDS AND COMMUNICATIONS
Launch of foreign brands in digital
Case: Website adaptation for a new market
Strategy for entering RU and other CIS digital spaces
Digital-centric branding
Audience segmentation, CX implementation for promotions
Digital-centric branding
Audience segmentation, CX implementation for promotions
We create launch strategies based on brand goals, market research and our experience
Case: Email adaptation for
a fashion e-commerce
Case: Redesigning and recycling
a promo campaign
Adaptation of foreign brands to Russian and other CIS markets
Brand adaptation strategy for a new market and audience
Asset recycling
Communications and brand development planning and implementation (including non-standard opportunities)
Cultural and language adaptation for websites and communications
E-commerce development
Asset recycling
Communications and brand development planning and implementation (including non-standard opportunities)
Cultural and language adaptation for websites and communications
E-commerce development
We have successfully adapted 40+ global brands in FMCG, Pharma, Beauty, IT and highly regulated (tobacco&alcohol) market segments
Localization of global assets for any market
Professional translation to any language performed by native speakers
Simultaneous localization of brand communication and websites of any difficulty for any market
Creating WoW to insure high quality with fast content factory approach
Simultaneous localization of brand communication and websites of any difficulty for any market
Creating WoW to insure high quality with fast content factory approach
We localize assets to achieve business goals
Need to adapt a project? Send us a message!
Darya Osipova
Service Account Leader
3+ years of experience working in IT, with FMCG brands, creative projects, website launches and digital solutions
3+ years of experience working in IT, with FMCG brands, creative projects, website launches and digital solutions
Darya Osipova
Service Account Leader
3+ years of experience working in IT, with FMCG brands, creative projects, website launches and digital solutions
3+ years of experience working in IT, with FMCG brands, creative projects, website launches and digital solutions
Project briefing. If you’re not sure how to create one, let’s meet and outline the results you expect, master assets you have and scope of adaptation production to be delivered.
Yes, we have experience in adapting all aspects of a brand’s presence on the market. Website, media kit, newsletters, social media, promotion strategy - we’ll create the entire brand identity on the new market and will lead its growth.
Of course. We often recycle materials for brands. It minimizes the cost and time of projects while maintaining the novelty factor for the consumer.
Definitely. We adapt assets as well as brand identity and strategy.
Yes. Simultaneously or market by market.Our experience of over 6000 projects enables us to run any production scope. Our parallel production capacity can serve up to 57 markets simultaneously.
Sure. Our entire team speaks English and has day-to-day communication with managers from over 20 countries.
We are well experienced in website localization and adaptation, including online brand stores and market place sales. We translate not only the website content, but also the admin panel to make it easy to use for the local team.
Localization implies only translating the materials, without changing their structure to accommodate new markets. On the other hand, adaptation includes research and strategy development to create a unique brand identity relevant for local consumers, at the same time maintaining core brand values.
We work with verified native speakers. Each adaptation starts with a test translation run by at least 3 translators specialized in the area of brand activity. The tests are delivered to a local brand manager to choose the preferred result and thus the translator.
Set up meeting
Tell us about your task and choose a convenient time for a call so that we can discuss all the details.
Applications are processed within 24 hours.
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Contacts
- +7 (495) 797-20-10
- info@convergent.digital
- Letnikovskaya str. 10, bld 2, 4th floor, room 5/4