2. Creative idea and strategy
We had to make this initiative special and apart from standard work processes. It had to be very engaging and inspiring. The idea of a universe, exploration and getting out-of-ordinary was a perfect fit! The bright design, special tone of voice, packaging goals in one mission, fun trainings and virtual currency attracted a lot on attention.
The platform was launched as a space-centric concept, with unique creative setting every annual season. By the end of year 4, we refocused the idea to "return to home Earth" and immersed employees to the concepts of science and technology around the products.